Client: Allianz
Duration: 2 months
Role: UX/UI

Focus point User journey, prototypes, emotional experience, modular design system

Scenario Insurance isn’t an ice-breaking conversation starter, to say the least. It is perceived as something not easy nor fun to talk about, not to mention to sell, since it reminds us that our lives could turn upside down while we're not looking. That is why Allianz designed a new product: a customizable package that covers different aspects of everyday accidents, a convenient solution to - almost - every problem one might encounter

Need Enhancing the value of an all-included insurance package

How Emotional landing page with fluid interactions with risks-specific product pages

A new way to tell how messy life can get

Tender concept: what if…

It was a dark and stormy night and after many many good-ish ideas, research, and pizza, it was clear to us that just bluntly presenting any kind of risk to anyone would have just scared them away, the opposite of our goal. We needed to create an experience that could emotionally engage the users on a deeper level, striking a chord by making them think of loved ones and daily activities in a poetic yet realistic way.
So what if… just a second more, could change your life? It’s not gonna happen, not to me anyway, but what if? The result of that stormy night was a wall of beautiful pictures and a big catchy payoff: Every time you said: It’s not gonna happen to me.

It’s not gonna happen to me Hovering over the pics, they present a simple quote that everyone will say sooner or later, like “it’s just a candle, I’ll be careful”, or “Snoopy is so sweet, he’ll never bite the kids”. These quotes are meant to empathize with the single person, if it resonates with them, they will click on the image, if not, they will go on scrolling.

While you look at the baby, the dog runs away

A comprehensive insurance package: Sections

The focal point of the engagement strategy was to actually bring stories, not just cold data, to the table.

Fact check - Real life accident stories
By clicking on a picture, a new page opens, and with a carousel of real articles, the user is presented with real-life situations that relates to the quote they read on the wall. Scrolling down the page, real risks are presented with numbers and illustrations. The client asked to compartmentalize the risks into 4 big categories: home, health, pets, and mobility.

Just like you - creating personas for each risk
To add warmth to the mix every single quote was accompanied by a micro-bio of ideal personas. Everybody knows that lighting up a candle is not a big deal, but when it’s Luisa saying that, and you know she’s 35 and usually a solar and optimistic person, you can relate to her.

Illustrations & data - talking real risks and costs
Another important decision was how to actually talk risks. The emotional journey at this point has done its job, and the engaged user needs to find out real costs and risks. Talking about the risk of death of a family member close to a picture of a young woman with her kids, subtly implying that the husband is gone, would be cynical. To solve the problem, each risk and casualty is described with a brief paragraph paired with a colorful illustration and eye-catching data, that give information about major risks implications.

Putting Ultra on the map

Lead generation and Adv

Allianz ULTRA is a completely new product, and in an industry such as insurance that comes with an emotional charge and at the same time is a big investment, talking with a manager to better understand all its facets it’s essential. That’s why each page comes with a form that allows the user to ask for brochures and to fix an appointment. After the product launch we were asked to provide advertisement assets for a number of different platforms able to maintain the touch and feel of the website, but without revealing too much.

Conclusions

Taking part in a tender is always very exciting. The special effort we put into this one only amplified the sense of pride and reward after we won. It’s has been really interesting for me to be in charge of all UX/UI design after winning, staying in touch with the client and the developers on a daily base and making sure everything was up to expectations.

NB Unfortunately after many many review, the landing page was modified from the first proposal, and the layout resulted in a rigid grid of just 8 pictures as you can see on Allianz website. Oh, marketing folks.

Would have been nice to… being a little bit more flexible with the development, we were asked to build the risks pages with Adobe components and that reflected on our final UI but we still made it work.

It has been nice to… Learn a lot about a service I was quite ignorant about when we started. The first brainstorming and idea session have been a great experience and the team worked perfectly together.